Fratelli Beretta
Family-owned since 1812. The widest-distributed premium Italian salumi house in the US, with the recognizable wood-handled paper packaging.
Eight generations of the Beretta family have run this Lombard producer continuously since 1812. The breadth of distribution in the US — Whole Foods, Costco, supermarket charcuterie counters everywhere — combined with the trapezoidal wood-handled paper packaging makes Beretta the brand most US consumers know without realizing it. Quality varies meaningfully across the line: the Antica Latteria (premium) tier is genuinely excellent prosciutto, mortadella, and salami from named DOP regions; the standard line is industrial-scale and serviceable but unremarkable.
Distinction: look for the "Antica Latteria" branding and DOP markings to identify the higher tier within Beretta's range.